"Travers 1864 Restaurant Week" will be promoted as part of the Travers Festival.
NYRA will also include "Travers 1864" in press releases that are distributed to every media outlet (print, radio, TV) in the greater Capital Region.
NYRA will create a unique webpage for Travers 1864 Restaurant Week which will feature specific event details and participating restaurants, as well as each restaurant's Travers 1864 menu.
NYRA will create a special poster for each participating restaurant to hang in their window signifying that they are a Travers 1864 participant.
The promotion will be included in newspaper print ads (1/4 page ads in the Times Union), radio promotional spots, as well as NYRA's facebook page.
As part of the promotion, each restaurant will be asked to deliver the following:
Creation of an all-inclusive three course meal for $18.64.
Inclusion of the Travers 1864 promotion on websites, in newsletters and blast emails, and on Facebook pages.
Willingness to display the Travers 1864 poster in front windows.
Click here for menu registration form